avoid this costly trap in your business
We’re all about supporting small businesses here, we want to ensure that every bit of your cash is going to return at its full potential. So this one hits a nerve with us…
Social Media Paid Adverts; Investing money into adverts without a strategy is like pissing into the wind, you may as well pop the bundle of cash into the dustbin now.
Why? Because it’s just a quick, band-aid, patch-up solution to your Social Media presence. That may be what you are wanting as there’s no doubt they will return, but once you stop spending, the conversions will stop. ✋ That might make sense, you have to spend money to make money, right?
Well…. no. It’s a short spurt of exposure, there’s no longevity in Ads without having a successful organic Social Media.
Instead, build an organic audience using content that speaks to them directly, relaying how your services can improve their lives. Give them content that helps them - save your money while this grows, test all the different content to see which content is the most engaging. TEST - TEST - TEST. Then you can use this content in your ads, knowing that is what your customers want to see and it generates engagement. BINGO!
Yep, this is a longer term solution, but once you have an active, organic and engaged Social Media account - then - and only then - would we recommend throwing money into ads.
Once the ads have attracted customers, they will engage in your Socials, they will organically grow into your business as customer.
You finish the ads, you still have those customers that have engaged with you as a customer, because you are saving them content that interest them - because you spent time testing and know what they want to see = LONGEVITY = LOYAL CUSTOMERS = CIRCLE OF MARKETING
Circle of Marketing = You can imagine little Simba as your content being shown off to the African Animal Kingdom; the animal kingdom in total awe of your servings of content. 🦁
Need more help growing the Organic state of your Socials?
Let’s have a chat - we have a strategy for all types of Lions 😜
