We are a small but mighty business full of creativity & ideas.
Being made redundant as I left for Maternity Leave in 2013, I wanted to set up a business as a Graphic Design freelancer.
In the following months, I launched a homemade website and social platforms to start selling Greeting Cards to try and generate some extra income to support my Graphic Design business as it was proving slow and the bills were stacking up.
My husband, Jay, suffered a back injury leaving him bed bound and us with a bank balance of £30 / $60 AUD.
With Valentine’s day just round the corner, we created a few cards and listed them on popular selling sites, desperate for the much needed income.
Stress and worry were overwhelming us, we sprung into action mode researching, analysing sales platforms and advertising to source the best bang for buck.
We found our niche and spoke to our audience with clear messaging. We created everything with authenticity and kept analysing sales, data and the channels sales were travelling through.
We did it; Sales flew in thick & fast.
Our story all began with an idea. We launched a business with $60, turning over $2m in the first year.
With our one year old, we filled our dining room with card racks and printers and got to work. We put systems into place, generated more card designs and grew the customer base fast, holding on to this rollercoaster ride.
Our fast growing business generated a £1m / $2m turnover within its first year.
Fast forward to 9 Years later, we created a strong 1million social media powerhouse, an email list to make the largest corporations green with envy, featuring in multiple Media publications making our Mums proud and the most loyal customer base.
Combined with PR, Social Media, Advertising, Website Builds, Customer Experience, Printing & Production, Stock & Suppliers, CRM, Staff Management, Budgeting & Finance, we also applied and achieved to win a multitude of Business Awards.
Across the 9 years of business, we proudly supported Candlelighters, a children’s cancer charity, raising and donating over $40,000.
We have created a wonderful brand, not just a business; now utilising our social presence for supporting other businesses to grow. It was the wildest ride, completing our business journey after 9 years, reaching over £11million / $20million AUD.
